Capturing More Sales – Even on a Budget

KCMN February Meeting

Manufacturers sometimes see marketing in light of the quote, “I know I’m wasting half of my money, I just wish I knew which half!”  In addition to cutting the bottom line, survival depends on the ability to sustain and grow the top line, sales, as well.   How do you know which trade shows will result in new business? What channel is the best to reach my target customer? What’s the best method for finding new customers?  February’s meeting gives you an opportunity to learn some new strategies for reaching out for increased sales.

How to market your firm successfully on a limited budgetRich Delaney – Owner of 20/20 Marketing  Discover from a proven marketing professional who has worked for Caterpillar Corp. and helped local manufacturers become more successful, what it takes to increase sales and profits.  Rich Delaney, president of 20/20 Marketing has over 30 years experience in building sales and profits for companies.  His insights will reveal how to capture more sales without big budgets.

Marketing Strategies for the Real World –Steve Hasty, President, A&E Custom Manufacturing  See how one Kansas City area manufacturer with limited resources implemented an effective marketing strategy that carried them though the “great recession” and beyond.

Tuesday, February 14, 2012
7:30-9:00 AM

Hilton Garden Inn,
520 Minnesota Avenue, Kansas City, Kansas

Cost is $15 for members and $25 for guests. Guests may attend 2 meetings before having to join as a member.  Sign up today at By clicking here , or contact Donna Gordon.

Marketing Questions? Do you have a particular data point/area of interest you’d like out speakers to cover?  Email us your questions or include them as part of your online signup process.

20/20 Marketing and president Rich Delaney, are dedicated to providing innovative solutions to individuals and organizations committed to growth.  20/20 Marketing helps companies get more from their marketing, sales efforts and employees with a focus on strategic planning, integrated marketing communications, sales development programs, and improved advertising communications strategies. Clients include top Fortune 100 firms to small / medium sized firms and solo entrepreneurs. The common denominator is that they all seek to improve their marketing and sales processes and profitability.

A&E Custom Manufacturing is a quality metal fabricator founded in 1959, and is now a premier source for one-of-a-kind, short and medium run fabrications.  A&E specializes in: Tool and die-making for the metal stamping industry, Medium- to large-run precision stamping production, and Custom sheet metal fabrication.  To serve their customers, the company continually updates equipment and process technology, and has installed current state-of-the-art automated laser cutting and forming equipment. Customers include:  signage and display companies, architects, mechanical designers, inventors, and the food processing, transportation, medical and agricultural industries.

Mid-America Manufacturing Technology Center and Missouri Enterprise are our Network sponsors. The event is open to area manufacturers and their suppliers. We invite you to join with us to make KCMN the premier resource for manufacturers.

Due to our need to cover the event costs, no shows will be billed. Cancellations will be accepted no later than 3 business days prior to an event. Cancellations of reservations paid by credit card will be assessed a $10 processing fee by the registration service, or contact us for event credit for a future event. You may register as a guest for up to 2 events before membership is required. For questions or comments, please contact Donna Gordon.