Social Media – What Can It Do For Me?

It’s nearly impossible to pick up a business publication and not see a story about social media and its growing prevalence with your customers and your employees, and your kids!  January’s meeting will explore the help behind the hype.  Can social media bring value to a manufacturer who has an overloaded plate already?  Join our 3 speakers in learning about and discussing the value of social media in a manufacturing environment.

  • Which forms of social media are best for your industry?
  • How local manufacturers are using social media today
  • Best practices for utilizing social media in your company
  • Cautions to consider
  • How to evaluate your efforts and make it work for you


Doug Richards, Managing Partner, RH & Associates Social Media –The Evolving Role of New Media

Doug will share his experience of working with companies to develop their social media strategies over the past 5 years.  He will discuss forms of social media, suggest best practices for utilizing social media in a manufacturing environment, share strategies for success and take a look at the future of social media.

Chris Vering, Executive Vice President-COO, CFO, Knit Rite, Inc  How Social Media Is Driving Customer Demand For Niche Medical Products

Chris will provide information on how social media is helping to drive sales of Knit-Rite’s niche medical products into the general retail marketplace.  While using daily actively managed social media, Knit-Rite brands become even more personal and further evolve the company’s image as an innovator that provides solutions to those in need..

Lisa Sizemore, Founder/Owner Hit Resultz – How Torotel Products Implemented Social Business

Lisa will share Torotel Products’ story how they have incorporated Social Media/Social Business into their manufacturing business. She will include the surprises and successes they have discovered implementing this new way of thinking about and conducting business.

Tuesday, January 11, 2011
7:30-9:00 a.m.
Hilton Garden
501 Minnesota, Kansas City, Kansas

Cost is $15 for members and $25 for guests. Guests may attend 2 meetings before having to join as a member.  Sign up by January 7 by clicking here , or contact Donna Gordon.

Our founding sponsors, Mid America Manufacturing and Technology Center (MAMTC) and Missouri Enterprise, will be our sponsors for this event. The event is open to area manufacturers and their suppliers. We invite you to join with us to make KCMN the premier resource for manufacturers.
Due to our need to cover the event costs, no shows will be billed. Cancellations will be accepted no later than 3 business days prior to an event. Cancellations of reservations paid by credit card will be assessed a $10 processing fee by the registration service, or contact us for event credit for a future event. You may register as a guest for up to 2 events before membership is required. For questions or comments, please contact Donna Gordon.

About our Speakers:
Doug Richards – Managing Partner, RH & Associates
As managing partner of RH & Associates, Doug works as an author, professional speaker and futurist. Doug has a diverse professional history – author, chef, teacher, coach, entrepreneur and multimedia developer are just some of the roles Doug has taken in his career path. Doug is a self-described ‘second generation nerd’ who views technology not as a necessary evil but rather a tool for semantic change. In 2004, he left his role in online development for the Sprint University of Excellence, and spent five years researching social media and counseling launch teams for start up in sales and process improvement. He applied his experience to his role today at RH & Associates, which specializes in utilizing social business technology to help their clients create time and mobility. His next book, Free for All is due for release in early spring 2011.

Lisa Sizemore – Founder/Owner Hit Resultz and Social Business Champion for Torotel Products

Lisa is the founder and owner of local consulting company, Hit Resultz. She is an experienced business owner, speaker, and facilitator on strategic internet strategy, strategic business and life planning, social media and team dynamics. Torotel Products, which began in 1956, is now a recognized leader in the design and manufacturing of more than 32,000 custom assemblies and magnetic components for defense/aerospace, commercial and alternative energy industries using both client “recipes” and black box design parameters. They’ve recently doubled their manufacturing capacity and are excited about the future.

Chris Vering – Executive Vice President-COO, CFO, Knit Rite, Inc.

Knit-Rite, Inc. ( is a leading designer, marketer, and manufacturer of innovative textiles for both consumer and medical markets including prosthetics, orthotics, vascular support and footcare. Founded in 1923, Knit-Rite remains committed to the continued research and development and manufacturing of products that deliver healthy benefits for a better quality of life. Chris Vering has been with Knit-Rite since 1999, with operational oversight for Knit-Rite’s plants in Kansas City and North Carolina, along with all finance functions and Knit-Rite’s direct to consumer marketing.